AI KEYNOTE SPEAKER · 5× CEO & CHAIRMAN

From AI Overwhelm to Superpower

The keynote that gives your team clarity, energy, and the confidence to start.

  • 5x CEO & Chairman. Real transformations, not theory.
  • 50+ companies guided to breakthrough AI results.
  • Live AI demos on stage: your business challenges tackled.
  • The human shift from overwhelm to action. Start building Monday.
5× CEO & Chairman of
Mammut Cotswold Outdoor Group Bever Nodor International Wattbike
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Trusted By
Mammut ETOS KNVB Development Bank of Wales Intelli-Park Pentland Brands Speedo Mammut ETOS KNVB Development Bank of Wales Intelli-Park Pentland Brands Speedo
HEMA Inflexion 3i Waterland Bugaboo Rivean Capital Exponent YPO HEMA Inflexion 3i Waterland Bugaboo Rivean Capital Exponent YPO
Peter Wirtz
3i
Peter Wirtz
Head of Global Private Equity
3i

Greg brilliantly demystified AI with tailored demos and gave our CEOs real, actionable insights. The room shifted from skeptical to energised in under an hour.

Three reasons leaders choose Greg.

Greg Nieuwenhuys, CEO

CEO Who's Been There

Chairman and CEO of Mammut, Cotswold Outdoor, Bever, Wattbike, and Nodor International. When Greg talks about AI transformation, he speaks from the chair where those decisions get made.

Greg has doubled revenue, tripled EBITDA, delivered successful exits, and led cross-functional teams across the globe. When he talks about AI transforming a business, he speaks from the chair where those decisions get made.

So when he stands on your stage, your audience trusts him from the first word.

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"Greg inspired our team about AI and gave us next steps we could act on immediately. The Monday after, three conversations started with 'I tried what Greg showed us.'"

Chirag Patel
Chirag Patel
CEO, Pentland Brands
Greg Nieuwenhuys presenting

AI Leader Who Proves It

As Senior Partner and Chair at WAIMAKERS, Greg has guided 50+ companies to breakthrough AI results. Faster innovation cycles, stronger customer service, accelerated international growth.

On stage, he demystifies AI and makes it practical. Backed by a team of 30 AI practitioners, he opens his laptop and solves your business challenges in real time.

So your team leaves with a real AI solution to a real problem -- not a deck.

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"Before Greg's session, AI felt abstract to most of our leadership team. Afterwards, people were building."

Pieter Saman
Pieter Saman
CEO, Etos
Greg Nieuwenhuys

Radical Empathy

Greg opens every keynote with a confession: he's afraid of AI too. That's when the room shifts. People stop performing confidence and start being honest about where they are. It's a pattern Greg has lived.

At 8,000 metres, alone, broken rib, he chose to keep climbing. At 170km through the Alps, three hours in, every signal telling him to stop, he threw away the heart rate monitor and ran for 21 more hours. Fear is not the enemy. Freezing is.

So the fear in the room becomes fuel, not paralysis.

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"He didn't start with the technology. He started with the people, their fear, their resistance. Then he made it practical. That's why it stuck."

Amanda Simon
Amanda Simon
Chief People & Culture Officer, Intelli-Park

CEO credibility. Human transformation.
Live AI proof. Mountain-tested.

Impact in days, not months.

We brought Greg in for a room of senior PE investors and operators. The engagement was instant and sustained. Three attendees followed up the same day asking to bring Greg into their portfolio companies. That tells you everything about how it landed.

Maria Henderson
Maria Henderson
Partner, Consumer & Healthcare, Blackwood

Greg is a rare combination: a proven business leader, a serious mountaineer, and someone who has mastered AI at a speed I've never seen. He translates all of that into real business impact. On stage, you get the full package.

Stef Siegrist
Stephan Siegrist
Profi-Alpinist & Speaker

Greg opened his laptop, pulled up our actual data, and built something in twelve minutes that our team had been scoping for weeks. Nobody checked their phone after that.

Ben Cooke
Ben Cooke
Group CEO, Intelli-Park

Greg brought something different to the OIA stage. He combined real CEO experience with live AI demos and genuine vulnerability. The room was engaged from start to finish.

Andrew Barker
Andrew Barker
Northern Europe Director, Columbia Sportswear

One session. Your team works differently on Monday.

One conversation is all it takes to find the right format for your event.

Podcast or media inquiry? Get in touch