Greg Nieuwenhuys on stage
Speaking

Your problem. My laptop.
45 minutes.

Each keynote is tailored to your audience, your industry, your challenge. Every session includes live AI demonstrations using real business problems.

Confusion to clarity in 45 minutes.

Each keynote is tailored to your audience, your industry, your challenge. Every session includes live AI demonstrations using real business problems.

01

See AI Solve Your Problem, Live

No slides. No theory. Greg builds an AI solution to your actual business challenge on stage. Your team walks out with proof that AI works for them, not a vague feeling that they should "do something."

C-Suite & Board 45–60 min Customisable Live demo on stage Outcome: team starts building with AI next day
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Signature
02

AI Won't Replace Leaders. But Leaders Who Use AI Will.

The strategic case for AI adoption. How the best CEOs are using generative AI to accelerate value creation, cut through noise, and outpace competitors who are still "exploring."

C-Suite & Senior Leaders 45–60 min Customisable Live demo on stage Outcome: leadership team aligned on AI strategy
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Leadership
03

The Mountain Mindset: Leading Through Transformation

What skiing an 8,000-metre peak with a broken rib teaches you about leading change. Courage, resilience, and the discipline to keep moving when everything says stop.

All Levels · Ideal for offsites 30–45 min Pairs with AI keynote Outcome: audience inspired to lead boldly through change
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Mindset
04

People-Powered AI: Why Your Team Is the Strategy

AI is the easy part. The hard part is getting people to embrace it. How to take your organisation from fear to fire, and why the companies that win at AI are the ones that invest in their people first.

HR · Ops · Middle Management 45–60 min Customisable Interactive exercises Outcome: organisation-wide AI adoption roadmap
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Culture
05

AI Deep Dive: The 4-Hour Workshop

Full title and description to be confirmed by Greg. This is a hands-on, immersive half-day session that goes beyond the keynote — giving teams the space to work with AI tools, build real solutions, and leave with a concrete action plan.

Teams · Up to 40 people 4 hours (half day) Fully customisable Hands-on with AI tools Outcome: to be confirmed by Greg
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Workshop
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I walked in thinking 'another AI talk.' I walked out believing my job was about to get a lot more exciting. What surprised me most was how Greg made the technical people and the creative people equally enthusiastic. I've never seen a speaker bridge that gap so effectively.

Made technical and creative people equally enthusiastic

Andrew Patel, VP Events
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Greg working on his laptop with AI tools

No slides.
No scripts.
Just live proof.

While other speakers talk about AI, Greg opens his laptop and solves real business problems in front of the audience —all running simultaneously.

He calls it the "army of interns" technique. The audience watches AI draft emails, build research, analyse data, and create websites. They leave thinking: "I could use this tomorrow."

ChatGPT Claude Claude Code Gemini Live on stage
The Emotional Shift

What happens in the room.

Your audience arrives

Overwhelmed by AI noise
Anxious about falling behind
Skeptical it's another tech fad
Guilty they haven't started
Confused about where to begin

Your audience leaves

Inspired and clear about the future
Confident they can lead this
Convinced, because they've seen it work
Energised with a concrete first step
Thinking: "I can do this"

Impact in days, not weeks.

Greg did a brilliant job inspiring our team about AI and provided clear, high-impact next steps. People were already building on what he showed the next day. That never happens after a keynote.
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CEO
Pentland Brands
Greg brilliantly demystified AI with tailored demos and gave our CEOs real, actionable insights. The room shifted from skeptical to energised in under an hour.
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Head of Portfolio
3i Private Equity
Inspiring and high-energy. Greg mapped AI use cases to our strategy and turned them into clear next steps. Within three months, four departments had launched AI initiatives.
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Heiko Schaeffer, CEO
Mammut
Greg made AI real for our organization. With clear examples and live demos, he kept the room engaged and focused on outcomes. People started building on what he showed the next day.
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CEO
Purity Life Health Products
We've now booked Greg three times — once for our leadership team, once for our annual conference, and once for a client event. Each time he customised completely. Each time the feedback was the best we've ever had.
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Emma Richardson, Head of Events
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Our HR team left Greg's session understanding exactly what AI means for their function — not in jargon, but in practical, human terms. He made the non-technical people in the room feel like AI was built for them.
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Rachel Andersen, CHRO
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Inspiring and high-energy. A rare combination of strategic depth and real-world action. Greg doesn't just talk about AI transformation — he shows you what it looks like for your specific business.
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Managing Partner
Inflexion Private Equity
Mountaineer. Business leader. Thoughtful and relentless. Greg brings a rare combination of strategic clarity and raw human energy. He's one of the few speakers who genuinely opens up — the audience rewards that with their full attention.
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Director
Continuity Capital
From our first call to the post-event thank-you, Greg was the most professional speaker I've worked with. He customised every demo to our industry, arrived early, and even joined our networking dinner unasked.
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Sarah Mitchell, Conference Director
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Leaders in their own words.

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"We first saw Greg speak at our annual summit. Then we hired WAIMAKERS. The keynote was just a preview of the depth he brings. Within six months, AI adoption across our company went from 11% to 63%."

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Alexander Groot
CEO, WAIMAKERS Client · placeholder
Richard Keane video testimonial
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"I walked in thinking 'another AI talk.' I walked out believing my job was about to get a lot more exciting. On Monday morning, three department heads came to me with AI projects they wanted to start."

Richard Keane
Richard Keane
Managing Director · placeholder
Greg
Nieuwenhuys

The book is coming.

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Hear Greg in conversation.

Interviews on AI strategy, leadership, and the stories behind the transformations.

Video Interviews
Greg Nieuwenhuys YouTube interview
Video
How AI is Transforming Business Leadership
Greg shares his journey from CEO to AI strategist and demonstrates how leaders can embrace generative AI today.
YouTube
Greg Nieuwenhuys interview
Video
AI, Leadership and the Future of Business
A deep dive into how CEOs and boards should approach AI transformation, with live demonstrations and real-world examples.
YouTube
Podcast Appearances
Family, Fitness and Feasting On Life
Leadership, vulnerability, and why it's always OK to say you aren't OK.
Cool Conversations with Kenton Cool
Performing At The Top In Business And Sport
How peak performance principles from ultra-endurance translate to business leadership.
The Eat Your Greens Podcast
Press Kit & Bureau Resources

Speaker One-Sheet

One-page overview with topics, testimonials, fee range, and logistics. Bureau-ready PDF.

View & Save as PDF

Headshot

High-res photo for event materials and show notes.

Download

Bio — 25 words

AI keynote speaker, 5× CEO, and extreme mountaineer. Greg turns AI confusion into competitive advantage with live demos and real business results.

Bio — Full

Greg Nieuwenhuys is an AI keynote speaker, 5× CEO, and Chairman who has led transformations at Mammut (CHF 300M), Cotswold Outdoor Group (£200M), and Bever. As Senior Partner at WAIMAKERS, he has guided 100+ companies on AI strategy. The only Dutchman to climb and ski an 8,000m peak, Greg brings the same boldness to the stage: live AI demos, real business problems, real-time solutions. Audiences don't just leave informed. They leave ready to act.

Bio — 50 words

Greg Nieuwenhuys is an AI keynote speaker, 5× CEO, and Chairman who has led global brands including Mammut and Cotswold Outdoor Group. The only Dutchman to climb and ski an 8,000m peak, Greg brings the same boldness to the stage: live AI demos, real problems, real-time solutions.

Stage Photos

On-stage, audience interaction, and whiteboard shots for event materials and proposals.

Coming after Apr 6 shoot

Tech Rider

  • HDMI connection + large screen
  • Reliable WiFi (live demos)
  • Lavalier or headset mic
  • Greg brings own laptop
  • Setup time: 30 min before
  • Based in UK · Worldwide travel

Client Logos

Downloadable logo pack for bureau pitch decks and event marketing materials.

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Podcast Topics

Episode-ready hooks for hosts:

  • Skiing off an 8,000m peak: what Cho Oyu taught me about leadership
  • Why I ran 21 more hours after wanting to quit at hour 3
  • From CEO at 31 to AI strategist: the failures that made me
  • Live AI demos: why I solve real problems on stage
  • Premature twins, broken ribs, and learning what matters
Book as Guest

Your team will know exactly what to do Monday morning.

Every engagement is tailored. Every demo is live. Every audience leaves ready to act.

Podcast or media inquiry? Get in touch

Book Greg for your event

Keynotes, workshops, and leadership sessions. Every engagement is tailored, every demo is live.

Format
Keynote
Workshop
Full Day
Languages
English
Dutch
French
Location
Worldwide
Fee Range
£10,000 – £20,000
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Greg Nieuwenhuys — AI Keynote Speaker