Greg Nieuwenhuys on stage presenting to an audience
5x Global CEO & Chairman

See how Greg turns your people into your AI advantage.

Your team leaves with clarity, energy and the confidence to start the very next day.

  • 5x CEO & Chairman. Real transformations, not theory.
  • 50+ companies guided to breakthrough AI results.
  • Live demo on stage. Your problem, his laptop, 45 minutes.

Watch Greg speak.

2:11

From AI overwhelm to superpower. Live. In 45 minutes.

Two keynotes and a hands-on workshop, each tailored to your audience, your industry, your challenge. Every session includes live AI demos on business-critical challenges.

Greg presenting a live AI demo with laptop on stage

The 45-Minute Shift

Signature

Greg proves AI live on your problems. Your team leaves with the confidence to start Monday.

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"Most AI speakers talk theory. Greg has actually run PE-backed businesses, and it shows. He understood our priorities, our pace, and what our teams actually need to hear."

Matthew James
Matthew James
President & CEO, Purity Life
Greg presenting AI context at Mammut conference

Leading Through Uncertainty

Leadership

CEO experience meets ultra-endurance. How to lead AI transformation when the path isn't clear.

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"Before Greg's session, AI felt abstract to most of our leadership team. Afterwards, people were building. He made it real, made it engaging, and gave us a clear path forward."

Pieter Saman
Pieter Saman
CEO, Etos
Build It Live workshop

Build It Live

Workshop

Half-day hands-on with WAIMAKERS. Teams build working AI solutions to real business problems.

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"Inspiring and high-energy. Greg mapped AI use cases to our strategy and turned them into clear next steps."

Dr. Heiko Schaefer
Dr. Heiko Schaefer
CEO, Mammut Sports Group

This is what happens to your audience in 45 minutes.

Fear & Overwhelm
Afraid of AI but won't say it
Freeze
Retreat to comfortable tasks
Confidence
Understanding gives control back
Excitement
Work gets enjoyable again
Superpower
Monday morning, unstoppable

Every keynote starts with your people, not the technology.

Dave Coull
Stage Electrics Group
Dave Coull
CEO
Stage Electrics Group

Greg wasn't the cheapest option, but he was absolutely the right one. He turns theory into action through practical, tangible takeaways that have driven real change in our organisation. The feedback on his sessions stands alongside the very best speaker feedback I've seen.

Trusted By
Mammut Pentland Brands 3i Inflexion HEMA Speedo Waterland Bugaboo Mammut Pentland Brands 3i Inflexion HEMA Speedo Waterland Bugaboo

Hear what happened after Greg left the room.

0:24

Fascinating insights on where to use AI -- delivered in a way that engages an audience to the point you can hear a pin drop.

Nick Giles
Nick Giles
CEO
OS Maps
0:49

Thanks to what Greg showed me, I've implemented processes and workflows that let me invest more time with clients and candidates.

Dan Trapp
Dan Trapp
Founder
Sports + Outdoor Search
Ski mountaineering at dawn, Zermatt
“AI: 80% People + 20% Tech = 100% Success”

Most speakers deliver a talk and disappear. Greg doesn't.

As Senior Partner and Chair at WAIMAKERS, a 30-person AI strategy and implementation firm, Greg and his team have led more than 50 companies through AI implementation. Greg's keynote opens the door. His track record proves what's on the other side.

Discover WAIMAKERS

Greg's keynote opens the door.

His track record proves what's on the other side. These results come from his work with 50+ companies through WAIMAKERS. They serve as credibility proof, not keynote promises.

Product Innovation
Innovation cycles cut by more than half
AI-augmented design, testing, and go-to-market across all phases.
Marketing
5x content output, higher quality, within 6 months
More personalised, closer to market, data-driven.
Customer Service
Response times halved. NPS +15. Costs down 30%.
Complete AI-augmented service transformation.
PE Deal Flow
3x more deals evaluated, due diligence time cut by 40%
AI implemented across the full investment cycle, same team.
Operating Model
Global multi-billion pound consumer business redesigned for AI
Full operating model reimagination with clear transformation roadmap.
Sales & Commercial
Pipeline doubled. Sales cycles cut by 40%.
AI-augmented prospecting, qualification, and deal intelligence.
Greg Nieuwenhuys on OIA stage
"I get people excited about work and help businesses become unstoppable."

Impact in days, not months.

Greg inspired our team about AI and gave us next steps we could act on immediately. The Monday after his keynote, I walked into three conversations that started with 'I tried what Greg showed us.' Two of those became live projects within the month.

Chirag Patel
Chirag Patel, CEO
Pentland Brands

Before Greg's session, AI felt abstract to most of our leadership team. Afterwards, people were building. He made it real, made it engaging, and gave us a clear path forward. That combination of inspiration and practical impact is rare.

Pieter Saman
Pieter Saman
CEO, Etos

Greg inspired our portfolio's leadership team with a clear, practical vision of AI's potential. Over 45 CEOs and chairs left with hands-on demos directly relevant to their companies.

Jo Thomson
Jo Thomson
Active Partnership, 3i Group

Inspiring and high-energy. Greg mapped AI use cases to our strategy and turned them into clear next steps.

Dr. Heiko Schaefer
Dr. Heiko Schaefer, CEO
Mammut Sports Group

Greg brilliantly demystified AI with tailored demos and gave our CEOs real, actionable insights. The room shifted from skeptical to energised in under an hour.

Peter Wirtz
Peter Wirtz
Head of Global Private Equity, 3i

Most practical AI session I've ever attended.

Arnold Vos
Arnold Vos
Partner, Alteri Investors

Most AI speakers talk theory. Greg has actually run PE-backed businesses, and it shows. He understood our priorities, our pace, and what our teams actually need to hear.

Matthew James
Matthew James
President & CEO, Purity Life

Greg's session had a lasting impact on our team, with multiple AI tools still being used in daily operations four months later. His real-world business experience connected with our team in a way no other speaker could.

Scott Wakefield
Scott Wakefield
CEO, Just Brands

Greg managed to move our entire portfolio from hype to actionable excitement. Both our executives and their teams left with a clear framework and immediate next steps.

Justus Heuer
Justus Heuer
Partner, Rivean Capital

Sharp guidance, focused on what we could practically achieve, delivered with live demos and well-thought-through steps.

Mark Colquhoun
Mark Colquhoun
Chairman, TalkLife

The feedback on Greg was exceptional. Our client came back within days to book a follow-up session.

Nicola Taylor
Nicola Taylor
Champions (UK) Plc

Mountaineer. Business leader. Thoughtful and relentless.

Christian Huot
Christian Huot
Director, Continuity Capital

Hear Greg in conversation.

Interviews on AI strategy, leadership, and the stories behind the transformations.

Podcast Appearances
PE Power Talks
Quick and Sustainable Change Using Generative AI
How PE-backed leaders can implement AI to boost efficiency, achieve company-wide adoption, and drive value across portfolios.
PE Power Talks: Map of the Maze Nov 2025
CapricornConnect
Former CEO & Chairman of Mammut, Transformation and AI Leader
Interview covering Greg's journey from CEO to AI transformation leader, and how companies can adopt AI at scale.
CapricornConnect: People, Potential, Technology Nov 2025
The Private Equity Podcast
How Private Equity Can Win With AI-Driven Hiring
A practical AI playbook for hiring: from job descriptions to automated follow-ups. How PE firms can integrate generative AI into recruitment.
The Private Equity Podcast by Raw Selection Oct 2025
Sports + Outdoor Mentors
Family, AI, Sustainability and Much More
Business culture, why the best leaders focus on their teams, work/life balance, and why it's always OK to say you aren't OK.
Sports + Outdoor Mentors with Dan Trapp Dec 2023
The Eat Your Greens Podcast
Performing at the Top in Business and Sport
From boardrooms to mountain summits. How the mindset that drives athletic performance applies to leadership.
The Eat Your Greens Podcast 2023
Legends of the Brand
Mammut Sports Group - Chairman of the Board
160 years of brand heritage, from rope manufacturing to leading outdoor brand. Leadership and brand transformation.
Legends of the Brand Dec 2022
Spuzziness Podcast
Mammut - Change of Management
Greg's sporting career, professional journey, and transition from the CEO role at Mammut.
Spuzziness: Der Sportbusiness Podcast May 2022
Cool Conversations with Kenton Cool
Family, Fitness and Feasting On Life
The only Dutchman to climb and ski Cho Oyu. On business culture, leadership focus, and why it's OK to say you aren't OK.
Cool Conversations with Kenton Cool Oct 2020
BNR Zakendoen Met
Het Nieuwe Werken, Bever en Newtricious
Greg on leading Bever and the future of work. Dutch radio interview.
BNR Zakendoen Met Radio
Video Interviews
Press Kit & Bureau Resources

Speaker One-Sheet

Everything in one page: keynotes, bios, logistics, testimonials. Bureau-ready PDF.

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Headshots

Three options. Download the one that fits your layout.

Podcast Topics

Episode-ready hooks for hosts:

  • Live AI demos: why I solve real problems on stage
  • From CEO at 31 to AI strategist: the failures that made me
  • Premature twins, broken ribs, and learning what matters
  • Skiing off an 8,000m peak: what Cho Oyu taught me about leadership
  • Why I ran 21 more hours after wanting to quit at hour 3
Book as Guest

Bio - Short (~50 words)

Greg Nieuwenhuys has led five global brands as CEO and Chairman, and currently chairs Nodor International. He has guided 50+ companies to breakthrough AI results, and proves it on stage with live AI demos on your biggest challenges. In 45 minutes, he moves rooms from AI overwhelm to superpower. Father of five. Ultra-endurance athlete.

Bio - Medium (~100 words)

Greg Nieuwenhuys has led Mammut (CHF 300m), Cotswold Outdoor Group (GBP 200m), and Bever (EUR 100m) as CEO, and currently chairs Nodor International (GBP 100m+). As Senior Partner and Chair at WAIMAKERS, he has guided 50+ companies to breakthrough AI results.

What makes Greg different: he doesn't just talk about AI, he proves it live. On stage, he opens his laptop and tackles real business challenges in real time. His philosophy: AI transformation is 80% about your people, 20% about technology.

In 45 minutes, Greg moves rooms from fear to excitement, from overwhelm to superpower. Your team leaves with clarity, excitement, and the confidence to act the very next day.

Bio - Long (~200 words)

Greg Nieuwenhuys is a five-time global CEO and Chairman, a hands-on AI practitioner who has guided 50+ companies to breakthrough results, and an ultra-endurance athlete who brings the mindset of 8,000-metre peaks and 170km mountain races to the boardroom.

He has sat in the CEO chair at Mammut (CHF 300m), Cotswold Outdoor Group (GBP 200m), and Bever (EUR 100m). He currently chairs Nodor International (GBP 100m+, backed by Inflexion PE) and serves as Senior Partner and Chair at WAIMAKERS, an AI strategy firm working with PE funds and business leaders across Europe, including 3i, Rivean, Waterland, and Pentland Brands.

What sets Greg apart is the combination: deep CEO experience that gives him a unique understanding of how to lead people through change, and the ability to prove it on stage. Every keynote includes live AI demos where he opens his laptop and tackles real business challenges in real time.

His philosophy: AI transformation is 80% people and 20% technology. People do not resist technology; they resist uncertainty and change. In 45 minutes, Greg moves rooms from fear to excitement, from overwhelm to superpower.

His life was shaped by the premature birth of his twin sons. That experience taught him that more work is not the answer. Better work is. Master's in Applied Physics (TU Delft). Executive degree in Organizational and Cultural Change (Harvard). Father of five. Fluent in English, French, and Dutch.

Tech Rider

  • HDMI connection + large screen
  • Reliable WiFi (live demos)
  • Lavalier or headset mic
  • Greg brings own laptop
  • Setup time: 30 min before
  • Based in UK · Worldwide travel
Greg on stage, Mammut keynote Full audience at keynote Rowan Capital portfolio event, 2023 Greg at OIA event

Stage Photos

On-stage, audience, and event history shots for proposals and marketing.

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Logos

CEO & Chairman

Mammut Cotswold Outdoor Cotswold Outdoor Group Bever Nodor International Wattbike

Greg's Brands

Greg Nieuwenhuys WAIMAKERS

Ready for your team to understand AI, feel empowered, and know exactly what to do?

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