5x Global CEO & Chairman

I get people excited about work and help businesses become unstoppable.

I've skied down an 8,000-metre peak, quit work for two years, and helped 50+ companies achieve breakthrough AI results. This is how I got here.

Greg Nieuwenhuys
The Person

Who is Greg Nieuwenhuys?

He has skied down an 8,000-metre peak with a broken rib, run 170km through the Alps, and watched his three-months-premature twins fight for survival. He has led five global brands as CEO and Chairman, and failed in ways that taught him more than the successes ever did.

Greg is a father of five who said yes to the love of his life in touring ski boots. An ultra-endurance athlete who has learned that the moment you most want to quit is usually just before everything turns. A competitor who seeks discomfort, because that is where growth lives.

And then AI changed everything.

In 2023, Greg went looking for help implementing AI into his businesses. What came back from the big consultants was disappointing: not practical, not people-first. He realised nobody was solving the real problem. It is not the technology. It is the people. Their fear. Their overwhelm. The same fear he had faced on mountain ridges and in hospital corridors.

So he built the answer. Today, Greg stands on stages and creates the shift he lived through. From overwhelm to superpower. Not with slides and theory, but by opening his laptop and solving your real problems live, backed by the experience of 50+ companies and a team of 30 AI practitioners.

Greg leads with connection. He chooses courage. He never stops growing. And he brings passion and vulnerability to everything he does.

"I get people excited about work and help businesses become unstoppable."
Connect on LinkedIn →
Greg Nieuwenhuys speaking on stage
5x
Global CEO
& Chairman
The Journey

Comfort is the enemy of transformation.

Every transformation starts with a story. Mine took me from the boardroom to an intensive care unit, and eventually to the discovery that changed everything.

Greg's life as a mountain trail. Click any point to open that moment.

Select a year to explore

Trusted By
Mammut Pentland Brands 3i HEMA Bugaboo Speedo KNVB Inflexion Waterland Rivean Capital Mammut Pentland Brands 3i HEMA Bugaboo Speedo KNVB Inflexion Waterland Rivean Capital
Ready?

People Powered AI. CEO Proven Results.

Podcast or media inquiry? Get in touch