I get people excited about work and help businesses become unstoppable.
I've skied down an 8,000-metre peak, quit work for two years, and helped 100+ companies achieve breakthrough AI results. This is how I got here.
Who is Greg Nieuwenhuys?
I've skied down an 8,000-metre peak with a broken rib, run 170km through the Alps, and watched my three-months-premature twins fight for survival. I've led five global brands as CEO and Chairman, and failed in ways that taught me more than the successes ever did.
I'm a father of five who said yes to the love of my life in touring ski boots. An ultra-endurance athlete who has learned that the moment you most want to quit is usually just before everything turns. A competitor who seeks discomfort, because that's where growth lives.
And then AI changed everything. Maybe it's doing the same to you.
& Chairman
Comfort is the enemy of transformation.
Every transformation starts with a story. Mine took me from the boardroom to an intensive care unit, and eventually to the discovery that changed everything.
Greg's life as a mountain trail. Click any point to open that moment.Select a year to explore
Comfort is the enemy of transformation.
Every transformation starts with a story. Mine took me from the boardroom to an intensive care unit, and eventually to the discovery that changed everything.
